Now here’s something you may not expect from someone used to swanning around in £500 ski jackets and £300 ski pants (not that I actually pay for ‘em, mind) – a rave review of ski gear costing literally a fraction of the price of the stuff I ponce around in.

I’ve just been working with Aldi’s PR agency Clarion Communications on the launch of their new ski wear range, which features stuff like the Aldi Pro ski jackets for £34.99, helmets for £20, merino wool base layers for £15 and two pairs of ski socks for a penny under £4.

It’s been designed with input from pro skiers so the jacket, for instance, is lightweight yet insulated and includes all the essential features – breathable and waterproof fabric, a good range of inner and outer pockets, pit zips, detachable hood and even a powder skirt.

Whether the kit would stand up to the demands of a hard season of piste and off-piste riding I’m can’t say at this point since the season has yet to actually start, but the Aldi Pro range garments feature a 10,000mm waterproof rating, a fully breathable membrane in excess of 10,000 gr/m2/24h and 100% windproofing.

If you’re a one-week a year skier, or you’re looking to kit out your kids without breaking the bank, checking out Aldi’s range has got to be a complete no-brainer.

It goes on sale on December 3, and as with all ‘Specialbuys’, once it’s gone, it’s gone, so if you’re looking for a bargain – even if it’s just a pair of ski socks – you’d be a fool not to check it out.